Retail hyper convenience: have you ever heard that term?

Have you ever heard of hyper retail convenience? The term may still be strange to your ears, but it is a concept that is growing around the world and can represent a great business opportunity.

Understanding the hyper convenience of retail can open your mind to undertake something that is a trend, but still little explored by companies. If you come out ahead, you could have good chances of making a profit. Read on and learn more!

What is retail hyper convenience, after all?

The word “hyper” is a prefix that indicates advancement or overcoming. It is used when we want to say that something is extraordinary, that it exceeds a certain limit.

On the other hand, the term “convenience”, according to the Online Portuguese Dictionary, can be defined as “what can satisfy a person's taste, comfort, or well-being”.

A convenience store, therefore, is an establishment that allows consumers to buy products that they need on the spot, such as food and personal hygiene items.

But then what would hyper-convenience retail be? The answer is simple and it is enough to combine the concepts of the two words that come together. It is a convenience that is extraordinary, which goes beyond what is generally expected from this type of business.

The hyper convenience of retail is something that creates a lot of convenience for the customer, allowing them to find the products they want to buy in places that are extremely practical for them, such as Condominium courtyard.

Why is hyper convenience growing so much?

There are several factors that make retail hyper-convenience on the rise. One of them is the fact that people have increasingly busy routines, having to dedicate themselves a lot to work, family, and other personal issues.

Therefore, there is not much time left to shop at the supermarket, for example. Therefore, if the products are hyper-localized, it is easier to have their needs addressed, without requiring much effort.

Retail hyperconvenience also grew a lot due to the Covid-19 pandemic. With the risk of being infected by the new coronavirus, people are leaving their homes less and do not feel safe to attend certain establishments, such as supermarkets, which have a large circulation of people.

In this way, stores that offer hyper convenience options, making shopping experiences more practical and safe for the consumer, gain preference and tend to make more profits.

How can retailers develop hyper convenience strategies?

To invest in hyper-convenience in retail and to have a good financial return, it is necessary to act with strategy. Here are some ways retailers can take advantage of this concept to make more money.

Drone deliveries

Drone deliveries are a trend that should gain many supporters in a few years. Food delivery, for example, has already tested this activity, as shown by Report from the show Fantastic, from Rede Globo.

According to the article, the National Civil Aviation Agency (Anac) has already authorized drone operations in Brazil. Interested companies can now use this technology to expedite deliveries.

Also according to Fantastic, a route that took 12 minutes to be taken by a motorbike, for example, is reduced to just 2, with the drone. This makes hyper-convenience in retail happen, since the product will be at the customer's place in a very short time.

Most distributed logistics centers

For hyper-convenience retail to be successful, corporate logistics must reinvent itself. Increasingly, we will see operations centers that are better distributed across cities and not located only in capitals, for example.

The idea is for people to have their online shopping orders fulfilled promptly. Also due to the pandemic, there was an exponential growth in online shopping.

Older, conservative people, who had never made a purchase online, have now acquired this practice. However, to stand out from the competition, deliveries must be made very quickly.

Stand-alone convenience stores

Among the most promising hyper-convenience retail businesses are stand-alone convenience stores like Onii. They are commercial spaces that can Work in companies or condominiums, making the products very close to the customer.

The ease of buying at Onii stores isn't just because the items are close to the consumer. The experience is also very interesting, considering that everything is done in a self-manageable way, without having contact with anyone.

To enter the store, the customer uses an application to read a QR Code on the lock. After that, the app is also used to scan the barcodes of the products, which are placed in the cart.

At the end, the customer completes the purchase and the amount spent is charged to the credit card previously registered in the app. Everything is very fast, practical, simple and innovative. This is an excellent way to provide the hyper convenience of retail to consumers.

Those who wish to undertake and own a business of this type can become an Onii licensee. In this way, you will represent our brand and may be responsible for such a store, which guarantees good profits.

The hyper convenience of retail is here to stay! Invest in this area and see how you will have excellent profitability in promising businesses.

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